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Wednesday, October 06, 2004

Cry for power & demand through rice

The simple packet of rice ( or ‘ bath packet ’ as known to us ) can create a tremendous influence in every one of us. This product has become a promotional symbol of political campaigning and very often it is this humble product that causes many a staunch supporter to forsake its own political beliefs tempting to switch over to a party that is in total contrast to one’s principles. Wondering how ? It only takes a packet of rice and a paltry sum of Rupees for give-away to gather supporters to stand by the road and cheer for the political candidate. The packet of rice also occupies a very primary place in the orchestrating of all the strikes, protests and work to rule campaigns by the trade union activists. Again wondering how ? Well all the famished looking people you would see perched up on the floor of that made up stage is putting on their best act. What would otherwise be a ‘ fast unto death ‘ or ‘ hunger strike ‘ is well complimented by a packet of rice every day, after the entire act has been completed to satisfy the organizers. It is no strange fact that many are getting involved in the entrepreneurship of selling lunch packets. One look at the flourishing mini bath kades will speak volumes of rising sales, especially during election times. Rice for thought ?

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